卡塔尔争办大赛拓体育旅游

卡塔尔争办大赛拓体育旅游

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卡塔尔争办大赛拓体育旅游
卡塔尔争办大赛拓体育旅游

左图为卡塔尔于2022年举办世界杯后,海外游客对该国认识加深;图为球迷在多哈海傍自拍。 (法新社资料图片) 右上图为卡塔尔现有场馆已可应付2027年世界杯篮球赛和2030年亚运会。 (FIFA网页图片) 右下图为卡塔尔旅游局主席 Saad Al Kharji

左图为卡塔尔于2022年举办世界杯后,海外游客对该国认识加深;图为球迷在多哈海傍自拍。 (法新社资料图片) 右上图为卡塔尔现有场馆已可应付2027年世界杯篮球赛和2030年亚运会。 (FIFA网页图片) 右下图为卡塔尔旅游局主席Saad Al Kharji

香港致力打造盛事经济,中东海湾阿拉伯国家卡塔尔也有相同目标,期望以现有大型体育基建设施,大力拓展体育旅游(sports tourism)。卡塔尔旅游局主席Saad Al Kharji表示,卡塔尔于2022年主办世界杯之后,海外游客对该国认识加深,当地基建配套已齐备,未来会争取举办其他大型运动比赛例如篮球、排球、网球、榄球和板球等,以体育盛事吸引游客到访。

世杯余热翌年访客升58%

世界杯是其中一个全球最受欢迎的体坛盛事,数据显示,2022年世界杯为卡塔尔带来256万人次的旅客,按年大增318%,较疫情前、即2019年多19%。世界杯的宣传效力在翌年仍未减退,2023年旅客数量再升58%至405万人次。 Saad Al Kharji透露,今年第一季动力持续,当地旅客按年已达200万人次,是去年全年的一半。

卡塔尔为传统能源输出国,国家土地面积相当于香港的4倍,人口300万,不及香港一半,属于小型国家。卡塔尔多年来屡在首都多哈举办网球公开赛和一级方程式赛事,2022年卡塔尔世界杯后,其知名度进一步提升。

场馆设备完善毋须增建

香港政府正争取明年初完成兴建及正式使用启德体育园,以应付同年举行的全运会。 Saad Al Kharji谈到卡塔尔为了筹备2022年世界杯,早于2010至2011年间已展开一项10年计划,最终建成8个符合国际足协(FIFA)标准的场馆,每个体育馆可容纳观众人数介乎4万至8万人,顺理成章成为今年初亚洲杯的场馆,卡塔尔国家足球队更夺冠。

Saad Al Kharji透露,卡塔尔现有场馆只要稍作调整即可供其他大型体育项目使用,毋须额外兴建新场馆,已经足够应付2027年世界杯篮球赛和2030年亚运会。

国际货币基金组织(IMF)报告提到,2022年世界杯贡献卡塔尔近24亿美元的国内生产总值(GDP),占比近1个百分点。 Saad Al Kharji表示,现时来自海湾阿拉伯国家合作委员会(GCC)的旅客占比四成,其他占六成,未来有更多措施吸引国际游客。

引中企落户推动医疗旅游

Saad Al Kharji说,中国与卡塔尔有多个能源合作项目,中国人对该国有一定认识,最近卡塔尔更和中方签署协议,帮助该国宣传旅游,当地也会在大型商场聘请更多能操普通话的服务员,并向中资餐厅招手,希望吸引落户。

除运动旅游外,卡塔尔正推动医疗旅游(medical tourism),Saad Al Kharji指出,当地医疗以骨科、心脏科和体育创伤复康等较知名,医疗收费相比大部分西方国家低,以髋关节置换手术为例,卡塔尔所需费用约只等如美国的一半。

配套方面,交通运输是游客的一大关注点,香港国际机场可以连接逾180个目的地,卡塔尔亦连接177个。 Saad Al Kharji提到,卡塔尔面积不大,基建相对集中,由国内最南至最北,都在一小时生活圈内,到访的游客可以短时间抵达博物馆、沙滩、食肆和酒店。

Saad Al Kharji透露,卡塔尔政府已着手优化当地监管和税务条例,吸引外资到当地投资酒店等行业,正研究扩建机场,冀借更多游客的口碑,改变外界对中东的误解,真正感受到卡塔尔人民好客和热情的一面。

董晓沂.多哈

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